

Presented by Sarah Clearwater, CEO of Reframr
Sarah is a globally recognised authority on Customer Experience strategy. She leads a high-performing team that helps B2B and NFP leaders define their strategic north star and drive retention and growth. Over the past decade, she has built New Zealand’s largest CX community and partnered with leaders ready to move from reactive firefighting to strategic clarity and meaningful, measurable impact. She is a regular speaker at industry events and a judge for the Auckland Business Awards.
What if you didn’t need more leads to grow revenue?
In this 30 minute session I'll show you how to rethink your pipeline performance, and go from viewing it as a lead volume problem or sales execution issue, to a visibility problem that you can solve through strategic customer journey mapping. I'll share the patterns I've observed across dozens of B2B marketing teams and what separates leaders who drive predictable conversions from those stuck defending lead quality.
This is a focused session where you'll walk away with actionable frameworks and real examples. My goal is for you to leave with clarity on what's blocking your pipeline and confidence in your next strategic moves.
It's time to end the blame game with sales and team up to drive results and a shared understanding of customer reality.
In this webinar, you'll discover how to:
Improve Conversion Rates
Ceate shared visibility that shows marketing and sales where leads actually stall (and why).
Create Predictable Pipeline Performance
See what's working and what's not and make informed decisions that compound over time.
Improve Marketing ROI
Connect your marketing activities to pipeline outcomes with data that leadership trusts.
Get More Bang for your Budget
Invest in content and campaigns that actually move prospects through the journey, not guesswork.
