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Training

Storytelling for Influence

Get your team’s work seen by the organisation, and acted on by decision makers.

The opportunity

A bespoke, applied storytelling programme grounded in your organisation’s goals and metrics. Participants learn to craft stories that influence decisions, and weave a consistent narrative they can apply across contexts and channels.

A pink sticky note on a workshop wall reading Just do it, among notes from a team session

What this means for your team

  • Anchored in your goals

    Every story is grounded in your organisation’s own goals, performance metrics and implicit truths.

  • A shared language

    A common storytelling framework and mental models your team can use to baseline and uplift your collective influence practice.

  • Built to act on

    Taught around a live project so the impact shows up immediately. Coaching support turns a one-off application into a consistent practice.

  • Measured capability growth

    Every cohort includes a before-and-after capability assessment that can feed into KPIs & growth conversations.

Proven in delivery

100%

Success rate

of participants said the skills were directly useful for their role.

“I’ve seen a noticeable shift in how I frame presentations, recommendations and conversations, and I’ve seen the same in others across the team. It’s been great to see them applying the techniques so effectively, and the improvements in our self-assessment results have reinforced that the capability uplift is real rather than just perceived. What stood out most was the balance of theory and practical application. The frameworks were simple and immediately usable.”
Director, Digital Development, Crown Agency

Who it’s for

  • Teams who need to lift the visibility and influence of their work: strategic, operational and delivery teams.
  • Teams who want to align their work and their messaging cross functionally.
  • Capable people whose work is strong and who are working with distributed decision makers to drive outcomes.
  • Teams that operate at a whole systems level and need to align different parts of an organisation towards a coherent direction or outcome.

What to expect

  • Short surveys to capture before, during and after experience and skills
  • 4 x 2 hour sessions with experienced facilitators
  • Each session is hands-on and practical, designed to apply learnings immediately
  • 1 x 90 minute group coaching call to prepare for an upcoming storytelling event or reflect on key learnings.

Session structure

  1. 1.Story anchors

    Ground every story in organisational goals, performance metrics and implicit truths.

  2. 2.Understand the audience

    Understand what audiences need to hear and adapt key message to what actually matters to them.

  3. 3.Craft & deliver

    Shape and tell a story that lands, applied to real work the team is already navigating.

  4. 4.Generate action

    Keep influencing after the event, so the story turns into decisions.

What your team gets

  • The ability to anchor any story in your organisation’s goals and context, and reshape it for different rooms and channels.

  • A shared storytelling language, framework and mental models that your team can apply and turn into a consistent practice.

  • Access to tools, templates & take aways developed during training.

Bring Storytelling for Influence to your team

Book a 30-minute clarity call to talk through your team, the live project you would build the programme around, and timing.