Let's Do.
Workshop your first journey to identify quick wins and align your team on critical next steps.
Join us for a 1-day workshop that align teams on important customer moments and quick wins that shift the dial in your business.
Map core business journeys for strategic insights that guide your growth and impact.
Leverage our experienced team to map your key business journeys and unlock the power of journey thinking for your business.
Deliver important CX wins with senior talent that hit the ground running.
Need more CX delivery capability? Our team can help in 3-6months sprints to help keep momentum and drive results.
PROUDLY WORKING WITH
Human experiences are built on relationships. Let's start ours here.
Let's Explore.
Let's Talk.
30 Minute Clarity Call
When leaders are facing complex challenges, sometimes the most valuable thing is simply a clear, unbiased conversation.
That’s why we offer a free 30‑minute Clarity Call — a space to think out loud, explore your situation, and get direction from our Managing Director Sarah Clearwater.
During this call, she will:
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Help you make sense of your challenge — whether you’re overloaded by data, stuck solving the same problem, or navigating organisational change.
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Bring a CX and service design lens to uncover what’s really going on beneath the surface.
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Offer practical guidance on where to focus next, what to rethink, or what to let go of.
Our aim is to help you move forward, not sell you something you don’t need. So if our work doesn't meaningfully connect to your goals, we won’t even off to pitch you- it's that simple.
This call is especially useful for organisational leaders and managers who want clearer insight into how to improve customer experience, resolve persistent issues, or strengthen the front‑ or back‑end of their services and products.
Not sure if you fit this description? Request a session anyway. If we can offer helpful direction — even in a small way — we will.
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As a strategic partner to business and government leaders, Sarah and her team help organisations reimagine the way they design, deliver and evolve their services and business model – with people at the centre.
Drawing on her own entrepreneurial lineage and experience across sectors and continents, Sarah understands the pressures of running and growing a business in an uncertain world and the opportunity customer experience offers benefits beyond growth. Towards sustained relevance, resilience and impact.
A recognised leader in her field, Sarah is one of Aotearoa New Zealand’s foremost Customer Strategists and the founder of the CX Collective, the country’s largest network of in-house design and CX teams.
Through her work and passion projects, Sarah loves contributing to conversations and causes that hold space for critical thinking and bold actions to help create greater equity, justice and compassion for people and places around us.
Sarah Clearwater
Managing Director & Lead Strategist
Sarah[at]reframr.co.nz
+ 64 221607024
Julian Dumo-Tanaka
Julian is passionate about improving the quality of life of humans and the environment. He advocate for designing from the lens of equity, to uplift voices of marginalised communities. His training as an industrial designer has embedded a life-cycle way of thinking - always seeking to understand what considerations are in an end-to-end or circular journey.
Through Julian's previous professional experience with Deloitte and as well as ongoing governance roles, he contributing to positive impact towards better health outcomes and better experiences for the Rainbow, Māori, Pacific and Migrant communities.
Experience Design Consultant
Sarv Taherian
Sarv is a Product & design leader with 15+ years’ experience delivering digital, hardware, systems, & service innovations across public sector &
startup contexts - predominantly focused on deep-tech &
health/medical innovation.
She thrives in distilling opportunities, aligning programme, product &
stakeholders needs with organisational strategy & leading cross-functional teams to deliver inclusive and scalable solutions.
Sarv brings an inclusive, joyful & deeply empathetic approach to ensure
everyone is heard, onboard & excited to be on the journey together.
Practice Lead