top of page

Human Experiences

At the Heart of



Let's Do.

Experiment with Human Centred Design. If this way of working is new to you, or you are just starting out.

T&Cs TRA.jpg

In practice, we can help with:

  • Design Thinking 101 workshops

  • Customer Journey Mapping workshops

  • Design Sprints to test an idea

  • Opportunity scoping to understand areas of innovation for your business

Embed human centred ways of working. If you already have some internal design capability.


In practice, we can help with:

  • Design leadership as part of an internal team for your projects

  • Building internal capability through coaching and mentoring

Lead a Human Centred Business. When you are ready to transform internal mindsets, behaviours and business models.


In practice, we can help with:

  • Strategy and board level advisory

  • Whole organisation capability building initiatives

  • Virtual CCO services


Human experiences are built on relationships. Let's start ours here.


Let's Explore.

We practice what we preach.

People no longer buy products or services. They buy experiences. Find our more about what it feels like working with us.

presenting prototypes.jpg
We create outcomes with you, not for you.

Because the only thing more powerful than a great idea is the team that can carry it through. We enable your teams to discover a more rewarding way of providing extraordinary customer experiences. 

Thinking creatively.

No problem can be solved with the same thinking that created it. Find out how we have helped reframe thinking in the past, including case studies and client testimonials.

Let's talk.

As the founding Director of REFRAMR, Sarah helps organisations put human experiences at the heart of business. Over the past 12 years, Sarah has worked with the public and private sector in Europe, the UK and NZ to drive community-led public policy, establish in-house innovation labs, design services, and develop meaningful employee and customer experiences.


Sarah also leads the Customer Xperience Collective, New Zealand's largest industry network for CX practitioners. A fellow of the RSA (Royal Society for the encouragements of arts, manufactures & commerce) Sarah is an active voice in the global conversation on social innovation challenges and mentors and speaks on designing with and for people.

022 160 7024

38 Eskdale Road


0626 Auckland

  • Black LinkedIn Icon
  • Black Twitter Icon
bottom of page